UX Leader & Digital Strategist

Justin Parra - Building digital experiences that move people forward.

18+ years leading design, development, and strategy teams across private and public sectors. From Toyota to the US EPA.

About

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I simplify the complex. My work bridges design strategy, technical leadership, and user advocacy while translating business goals into intuitive digital products.

With early career roots in web development, I bring a rare blend of creative and technical fluency to every project.

I've led cross-functional teams to ship apps, VR experiences, websites, analytics dashboards, and public engagement tools for clients ranging from Toyota North America to the US Fire Administration.

18+
Years Experience
100+
Projects Shipped

Currently Seeking

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Positions in the field of Digital Product Management, UX Program Management, Digital Strategy, AI Enablement, and Creative Services Production. Currently in Seattle, but open to move to San Francisco or Chicago.

Experience

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VP, DigitalAllison Worldwide2024 – 2026
Digital DirectorAllison Worldwide2018 – 2024
Sr. Interactive ProducerPRR2016 – 2018
Sr. Producer & Co-FounderCreation-1 Interactive2006 – 2016
Digital ArchivistMark Seliger Photography2006 – 2007
Select Clients04
Toyota North America
US Fire Administration
US EPA
Lexus
Sound Transit
Condé Nast
Vanity Fair
Getty Images
CAA
Toyota Connected
Toyota AMRD
Dexcom

GitHub Activity

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Events this month
Repositories
Active Projects
Top Repositories
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Work

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Let's build something worth using.

Currently open to new opportunities in UX leadership and digital strategy.